LegitiName’s essential points to remember for managing domain names

Domain names are as essential to the strategy of presence of a company on the Internet, that are trademarks and commercial names for the presence of this company in the “real” business world.
Domain names should be considered as company assets and therefore managed and made profitable as such
Domain names are linked to trademarks in the way of creation, management and protection.
Domain names registration strategy should be a concerted decision, adapted to the identity and policies of a company. The strategy should be defined depending on the three following axis: company skills, market and geographical presence.
The management of domain names is greatly facilitated if centralized and followed by specialists.
Domain name risk management is being part of a domain name portfolio management, and preferable to a desire to totally suppress it. Solutions now exist to optimize the regular and proactive surveillance of a portfolio.
In case of litigation, the company does not necessary have to go to court. It is first recommended to get the assistance of domain name specialists to try to recover the infringing domain name amiably or via an UDRP (administrative mediation procedure).

This article was inspired from the “White Paper on domain names management” (2004 edition) written by Loïc Damilaville. For further details, please download the pdf file.
For further information, please feel free to contact our team of experts in corporate domain name management.